Have you received leads, asking about your products’ prices and ghosted you after responding to them? After you spent a few minutes writing the response, you never received any response or heard back from them? And you received tons of this time leads?
It can be very frustrating to keep receiving this kind of emails from potential prospects who just keep asking the same question, “How much is xxx?” and disappear after getting the information from you. Why does this keep happening? Because you do not have pricing information on your website? Even if you put pricing information, I bet you’d still keep getting this kind of leads because they cannot find it or just rather send you a quick email than spending a few minutes browsing your site.
Even though you know that this kind of lead will never go anywhere, you feel compelled to respond because in the corner of your head, you hold a hope that this lead may turn into a great opportuntity. So, you spend a few minutes answering the same question over and over. Have you calculated how many minutes you have spent answering the same question? If you get 10 leads of this kind in a month and spend 3 minutes responding to it, you have wasted 30 minutes and 360 minutes a year! That is 6 hours of your precious life wasted just in a year. If you have been doing this for the past 5 years, that is 30 hours you have wasted over the past years! It may not sound like a lot, but please think about what you can do in those 30 hours.
I’ve run a website of food equipment manufacturer for many years and been annoyed by this type of leads. One day, I found a solution to this problem that I was struggling with for years. It was a game-changer. Now I never get the time-wasting inquiris but also save time by automating correspondances that would otherwise be manually done. Let me share what I did and promise you that this is very easy and no coding skills necessary. You can spend an hour or two to start it. You can start saving tons of time after that and getting quality leads from this system.
It is called, “Outgrow”. It is a browser-based award winning platform that enables marketers to make personalized content like highly converting calculators, viral quizzes, chatbots, forms, and more. You can get started to sign up for free and test the water. You can create a few quizzes and see how they work.
To solve the annoying problem I had for years, I started with an automatic quote. We have more than equipment models that are designed for different purposes and regions where they are intended for use. So, I had to ask visitors a few questions to figure out which purpose they are interested in using the equipment for and where they want to use it. The automatic quote produces the answer and automatically sends an email with the pricing information and whatever else we want to let them know in exchange for their input (e.g. name, email address, whatever you want from them). What I put in the corresponding email that gets automatically sent is a welcome message, pricing information, and links to the product page, brochure, and a page where they can sign up for a private demo.
We embeded a link to this automatic quote quizz on our website and started getting leads from this the next day. We just know that there are some people who did this quiz by getting emails from the Outgrow quiz. But when they reply to these emails (ones automatically sent after they do the quiz with the pricing information), we know that they have jamped over the first hurdle, price. Because our products are high-end in our industry, in many cases, hearing our prices keep away many prospects. But when they stay in the conversation after hearing our prices, we have a high chance of converting them into our customers. So, when we get an email replied to the automatic email, we know that it is a quality lead. By running this quiz, automatic quotation, we have automated 3 important sales and marketing tasks that we would otherwise do manually on a daily basis.
1. Production selection: We ask a few questions to understand what a prospect is interested in doing, needs, goals, and etc. to see which option we have is best suitable for the customer’s needs. We ask exactly the same questions every time.
2. Finding where the customer intends to use the product: This is another variable we want to discover to estimate the shipping cost of the product selected, based on the answers obtained from 1. Because we ship products overseas, we want to know which country they are interested in using the product.
3. Answering the question of “how much is it?” Based on the option we selected for this customer and the location, we are able to answer this question with estimated figures.
Usually, this may take a few days to accomplish, depending on the timing of corresponding by exchange a few emails back and forth. Now with Outgrow on your side, you are able to reduce the time to zero because it is now automatic. You do nothing to get this done. You can get tens of quality leads while you are sleeping.
This is the beauty of automating tasks that you repeat doing on a daily basis over and over. Even better, you are now getting more quality leads by having this quiz.
You spend an hour and end up save tens of hours a year and getting more people who have overcome the biggest hurdle, which is pricing. You have already nurtured these people without doing anything. So, it is no brainer for you not to start making quizzes with Outgrow.
Who knows? All the quizzes you make may end up outgrowing any of your marketing channels you have relied on for years! Please check this link to find out how it works and get it to start working for your business today. Start making quizzes and getting more quality leads today.