Have you ever felt depressed because you have no idea what you can do to generate more leads? It feels restless but frustrating to see time passing without really doing anything because you do not know what you can do to get more leads? There are certain things you can do, such as running PPC ads, Facebook ads, Instagram ads, and so on. But running ads is like renting an apartment. You do not own anything. You are just spending money on what goes away. It is difficult to control ads’ performance and hard to get only qualifying leads. You can also write blogs to improve SEOs of your website to get better qualifying leads, but it takes time and often you do not know what to write about.
I’ve suffered for years from not getting enough leads and having spent so much money on PPC and Facebook ads without much success. It felt like I have no control over the outcome and there’s no proven way that I am able to take to start changing the results. But one day, I came across a book that showed me what I am able to do to start bringing better qualifying leads with speed. Please think about tryinig this method. This is easy and simple and proven method for you to start getting more qualifying leads faster.
The book is called, “They Ask You Answer” by Marcus Sheridan. He was a sales guy at a company that manufactures and sells glassfiber pools. He was also having problems of getting qualifying leads. Then, he started writing blog articles about what his customers were asking him about. Things, such as pricing, comparisons between different types of pools, what are the goods, bads, and ugly of the product he was selling.
Then, he started getting more leads that were higher quality through his blog articles. Because he was answering most frequently asked questions in these articles, these propsects already had their questions answered. Also, because of the transparency nature of these articles that act as nuetral guides (not trying to sell their products or speak of their products unfairly), prospects who read them had more trust in the company. It makes sense, right?
Writing good articles can be challenging, but you can also create videos explaining answers to questions you are frequently asked. Answering the questions your customers ask is a proven way that you can act on to start generating more leads. It is not just having a FAQ section on your website. You want to be a guide with deep knowledge in your industry and is able to help prospects make the right decisions by sharing many contents you are an expert on. There may be some pitfalls many tend to take and lost much money over. Your articles may help many who end up making costly mistakes if they do not read them. They may thank and trust you more by consuming your contents. So, you are an obi-wan Kenobi to Luke Skywalker. Being transparent creates a strong sense of trust, and it becomes very easy for you to convert these prospects into paying customers.
Creating these contents takes time, but once you make them, they are going to keep working for you automatically. They will keep making you highly qualifying prospects over and over. In the book, They Ask You Answer, he talks about having a quiz as an effective way of getting highly qualifying leads. He embedded a small program that enables prospects who visit his website to choose different options of a pool to get a cost estimation by email. This is a powerful tool if you haven’t implemented it on your website. Because it automatically qualifies your prospects by doing this quiz, you can start getting qualified leads automatically without doing anything.
As I’ve run a website of food equipment manufacturer, we have many asking how much money they can save by using the equipment in their businesses. So, I created a quiz using this platform, Outgrow, that asks a few questions to figure out how much money they can save by using our equipment. It was very easy, and I think it took me just a few hours to create it. There is no coding necessary, but there are a few fomula that I needed to write. I am no good at math, but it was a piece of cake.
Since I created this quiz 2 years ago, I’ve received over 3,000 leads, about 6% of which I could coverted into paying customers. That is 180 customers we got by spending a few hours on creating a few quizzes! My subscription cost is USD115/month. Our product with the lowest price tag starts from USD18,000. Simplifying the calculation, we have sold at least USD3,240,000 from the leads generated from these quizzes. That is whopping 1,174% ROI! Looking at this number, I feel scared to think where we would be if we hadn’t started doing this 2 years ago.
It is a great platform where you can create not just a variety of quizzes but calculators, forms, chatbots, polls, and more. You are able to start automating your sales processes by building quizzes and other apps. This will be a game-changer if you haven’t tried it before. This is so easy and powerful, and you can start creating your apps right away. You can start using it, free of charge to see if it works for your business. Please check this link to get started generating leads that will convert faster at a higher chance. Now you have Outgrow to start automating lead generation for your business. Let us know if it works for you and if you have any questions because your success matters to us. We hope you’ll revolutionalize your lead generation strategy with this platform from today.